Want to know about North & East London's upcoming stars? Find out in this interesting guide.
As regeneration continues all over East London, it’s no surprise that a number of upcoming brands and businesses are choosing to call this slice of London, home.
Often described as a place of creativity, unique flair and positive change, it is no surprise that East London is home to many exciting, upcoming brands and ventures. Streets that were once filled with rundown houses and fast-food chains are now paving way for contemporary spaces and pop-up shops. Here we take a look at some of the East End’s up coming brands and designers that you’ve got to watch out for.
Cock & Bull Menswear – With East London an undeniably trendy place, it’s no surprise that cosmopolitan, independent brands are choosing to call it home. Cock & Bull Menswear is a small independent menswear label producing limited edition runs of contemporary classics. The entire sustainable and ethical range is made in the UK and the brains behind the business only produce items of clothing that they believe to be wardrobe staples that can be depended upon season after season. www.cockandbullmenswear.co.uk
Krasimira Stoyneva – This young designer portrayed the ‘Wear hair, not fur’ message during the graduate fashion week earlier on in the year. The University of East London alumna was chosen to feature her collection in Fashion Scout’s show Ones To Watch and she certainly is one to watch. She describes her design and collection as a luxurious alternative to fur, which she designs and makes at UEL’s Docklands Fashion Hub. The Bulgaria born designer also co-manages the Fashion Hub, a workspace at the university’s Docklands-based Knowledge Dock building – in exchange for taking on management responsibilities and providing workshops, members are given office space and use of the facilities. We don’t think this is the last time we’ll be seeing Krasimira.
Kult Domini – Walk around the East End in style with this East London based footwear label. Previously having used vegetable dyed leathers and crocodile skin textures, shoes by Kult Domini are certainly showstoppers. Each pair of Kult Domini is produced by hand combining both traditional construction with progressive shoe making methods. For shoes that were made for showing off in, look no further than one of these masterpieces headed up by Kate Deeley. www.kultdomini.com
AOC Edit - A lifestyle store in the heart of East London, offering an eclectic mix of home ware and accessories as well as two in house brands - Absence of Colour & AOC EDIT. Awaken your interior and brighten up your home today. With a selection of clothing also in store, why not treat yourself to some new clothes too. A fun and exciting pop-up shop that is everything East London is about. aocedit.com
HYMN – Located in Boxpark in Shoreditch, HYMN grew from a company of London-based creatives with the sole ambition of bringing the traditional concepts of quality and workmanship into their designs but with an added contemporary edge. The 1970’s British Punk movement inspires their current collection and this can be seen in their non-conformist approach to style, comfort and originality. Delivering a mixture of staple wardrobe items with a modern twist, HYMN is definitely one to watch out for. hymnlondon.com
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